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World Sight Day: Kellogg’s scores with special packaging

By devjelliby

The innovative packaging of Kellogg’s Coco Pops has won the silver medal “Marken-Magnet” (“Brand Magnet”) in the category “Impulse at the POS” awarded by the German trade magazine Lebensmittelpraxis. The special thing about the cereal box: it is the first food packaging ever to use the new NaviLens system, which makes life easier for the … Continued